Last year, Fresh Juice, a beverage produced by a New Zealand company, was launched in Brazil. The drink quickly became one of the most popular beverages in the country. Encouraged by Fresh Juice's success in Brazil, the manufacturer intends to introduce the beverage in Mexico next year.
Which of the following is the most important assumption on which the New Zealand company's plan has been made?
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Amazing
greatt question!
thank you very much!
Thank for sharing!
B right? they're assuming mexican consumers will behave like brazilian ones. pretty straightforward for a sub-505.
yeah exactly, it's the classic analogy assumption. success in one country -> assume the market works the same.
thanks, helpful. i almost picked E because cost stuff felt important but then realized the question is about the plan being made on an assumption of popularity.
wait why is C wrong? if tons of foreign companies show up in mexico they could crush Fresh Juice. isnt that an assumption too?
no, C is about competition, not about whether mexicans will actually like the drink. the argument only cares that brazilians loved it, so it must assume mexicans are similar.
this one was easy but the wording 'purchasing habits similar' is doing a lot of work. they're basically saying the two consumer bases are comparable.
What it tests
Whether you can identify the unstated assumption a critical-reasoning argument depends on.
Common trap
Picking an option that strengthens the argument or is merely relevant instead of one that is required.