Free Practice Question
CR · Critical Reasoning
655-705
Resolve a Paradox
The gourmet coffee market underwent a transformation years ago with the rise of high-priced blends promoted by famous baristas and extensive advertising in print and online. It has since been widely accepted that brands cannot thrive in this market without significant promotional efforts.
However, the most successful new coffee brand in the past year has not utilized print or online ads, instead marketing itself as 'affordable - just as good.'
What best accounts for this seeming contradiction?
However, the most successful new coffee brand in the past year has not utilized print or online ads, instead marketing itself as 'affordable - just as good.'
What best accounts for this seeming contradiction?
Answer Choices
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The new coffee brand is made using the same methods as the pricier blends.
B
The new coffee brand has several well-known figures endorsing it who are not baristas.
C
A majority of the new brand's customers were referred by friends and family.
D
The innovative marketing strategy of the company has been featured on numerous popular podcasts.
E
Last year, the new coffee brand's sales were less than half of the leading brand's sales.
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R
RajuanJan 8, 2025
thanks for posting
Details
Difficulty
655-705
Type
CR